At first I decided upon producing a leaflet/booklet noting down the top x amount of places in Sheffield that a fresher should visit. After spending a lot of weeks researching into brochures, maps and guides I decided to expand my idea slightly, I didn't want to just produce something that would be useful to Sheffield students but to actually help freshers all over the UK. Obviously this would be quite hard to produce so I opted for a website. I created an organisation which would be run by students for students.
The idea of the website is for say a selected amount of students from all the universities across the UK to submit places, locations to promote. With this idea I was thinking on a large scale and quite big, if this were to actually become a fully functioning project I didn't want to just limit myself to places I knew. This project would of course need a team and would take a while before it would eventually go live but I thought the idea was good. There doesn't seem to be anything on the market like this, aimed at freshers.
Here are a few logo names and designs that I had been working on over the course of this project before finally coming up with the name Who, What, Where? / W,W,W?
I started the naming process by first noting down words that I associated with exploring, adventure etc and worked from there. It such a simple process to go through but it really helped me to narrow it down and dismiss some of the terrible names. I wanted to keep the logo design quite simple and something that would look good on leaflets, the web and also printed items such as badges and tshirts. I eventually ended up using simple shapes. I wanted to make sure that the logo would work in black and white before I added any colours to it, which it did and used bright encouraging colours with have remained a theme throughout.