Friday, 13 December 2013

Dirtyface Live Presents:

This event happened a while ago now but sadly have only now gotten the chance to write a post about it so please excuse how late it is aha!  

A couple of months ago Nikita found out about this amazing evening of live art taking place at the Millennium Gallery here in Sheffield and curated by Dirtyface. Dirtyface  are group of artists and designers from around the world working with other artists and designers. Website here. 
The evening held was an opportunity to see some of the UK's most talented contemporary artists each with their own themed performances. A great chance to see amazing artists live at work, doing what they do best.
The night itself was fantastic! The atmosphere was great, a real buzz around the room, the interaction from the artists to the audience and just to be in a great creative space surrounded by creative people was inspiring.
A personal favourite of the evening and a great addition to the evening was the interactive piece that Sheffield designer Nick Deakin put together. A mural of his work on the wall which was open for the audience to get involved with and add to.
Here are a few pictures of a couple of friends taking part and adding there artistic touch.

It was an amazing night and another highlight for me was definitely seeing Jon Burgerman's skype live drawing session. I've been a big fan of his work since college and to interact and watch him at work was amazing. You will have to excuse the quite poor quality of the images, they were taken on my phone but here are some pictures of the evening that I wanted to share with you. 





Taken from the website
"Perhaps our biggest coup to date, Jon will be performing live via satellite (sputnik we think) link from New York. He'll be digitally illustrating, reacting to live audience participation via his twitter feed and web cam. Jon's work is internationally renowned and we're privileged to bring his own unique style of illustration to Sheffield's leading contemporary art space, Millennium Gallery.

The live art cube featuring Tom J Newell, Guy Mckinley, Craww and Jo Peel will demonstrate the art of live illustration. There are no themes, limitations or restrictions. Each artist is free to express their style. Our ethos has always been to showcase talent rather than constrain it, so we want you to enjoy these artists for what they do best!

Nick Deakin will provide a very special mural collaboration by creating a giant colouring book, all that's left to complete the mural is your input! We're inviting the people of Sheffield (any beyond) to team up with Nick and help finish off his large scale mural by colouring the thing in. All materials will be provided on the night so just bring your imagination.

As part of Nick's mural project we'll be releasing a limited edition screen print on the night, featuring Nick's mural design. It's your very own colouring in print! Screen printing courtesy of Crow and Dunnage.

Jon Boam will be illustrating his very own character work onto our custom, dirtyface toy. Get up close and person with Jon by working up your very own mock up of Jon's character. More will be revealed on the night.

Get Perspective will feature the work of Rob Lee, a talented, geometric artists hailing from Sheffield. Rob's work is all about the live experience and the position from which it's viewed. We're expecting big things from Rob in the coming years and it's a great opportunity to showcase the work of a chap forging a unique style, something that's quite rare in this day and age.

And finally...Mr Silvester will bring the seaside to Sheffield (almost) as his Facetime project allows you to put yourself in the artwork. Bring your cameras as the best Facetime image / clip wins some very special dirtyface goodies.

Ohhh, and we'll also be treated to the very talented work of Dj Andy H, providing the beats on the night. "
The can't say enough about how great the evening was and a big thank you to Dirtyface for putting it on, it really inspired me and I really hope they produce something like this again in the future. 
I shall end this lengthy post with this picture of the gang from the evening. 


Thanks! 

Sunday, 1 December 2013

Ordered Chaos has begun!



Got an extra little post for you today/this evening and if you already follow me on most other media sites then I apologise in advance because you will of already seen this about 6 times in the past two days aha! 

But the point of this little post is that myself and my friend Gemma have put together a blog on tumblr for our graduation project.The point of the blog is for people to be able to see what we're up to and to even get involved with it. 
Intrigued?! 

Well head over to orderedchaosblog.tumblr.com  and find out more about what the project is and what we're doing. 
We really do appreciate it! 

Thanks E x 

Creative Spark



The idea behind this brief was a competition to rebrand the Creative Spark brand for the University. Creative spark is an exhibition which takes place every year at Sheffield Hallam University and is like an end of year show for graduation students. Every year the brand is changed and new concepts are build, being in the final year of my course it was my year's turn to have a go.
We were asked to re design the Design departments of the exhibition, this includes, product design, graphic design, fashion, media etc.
I teamed up with a couple of friends and designers from my course Nikita and Gemma and started the project by researching past competition winners and what themes and designs they used.
We wanted to come up with something new, still fitting in with the university guidelines and showed that there is a lot unseen talent and work.
A few words and Ideas we came up with for our brand were; bold, simplistic, iconic logo, creativity and something that had a bit of atmosphere and movement. We thought about themes we could base our idea on and thought what better theme than Sheffield and its buildings and structures.
If you've ever been to Sheffield or knows anyone from here he would know about the amazing variety in architecture that this city has to offer. Park Hill being one of those influential places we wanted to somehow include this in our design. We went up to park hill and took a few pictures of the structures before messing around with them in photoshop. To go with this we looked at other structures around the university to overlay, this happened before designing the logo.
We thought that this would be a good route to go with, the target audience for this brand was to it be for current students, parents and friends of students, the public, designers and professionals and new students and families. We thought about how much talent lays within the walls of Sheffield Hallam University, how proud of it we are and how much potential it holds.

For the logo we wanted something that would have a 3D effect, something that would pop out to the target audiences and to be fun, something people would stop for and want to find out more. When researching we looked at 3D typography and using materials such as string, wood and typography with 3D structures to tie in with the rest of our design. After a bit of development work we realised that at the scale we were working at which was A4 wasn't really working and decided to work these ideas up in Illustrator.


 The idea behind these were the use of pins and string, linking all the letters and words together. Linking was a bit part of the design for our idea and each piece of string or line would represent the links between the different areas of design. After working these up we decided that the designs didn't really for fill our wants and decided to move on from this.
For looking at past winners we noticed a huge use in shapes and adapted this to our 3D design ideas. As you can see the logo at the top of the page was the logo we eventually ended up with, each of the arrows representing the design fields and people. The colours we chose were that of the university colours, we thought it would be a good idea to keep them within the branding guidelines we were given.

Next we worked on the typography for the brand, as a general design rule to stick to 3 typefaces we chose Helvetica, Myriad Pro and BodoniXT. All that was left after that was to apply it to all of the areas that needed branding.

My area of the branding was to redesign the website, produce the letter head, formate the guidelines and as a bonus produced a winners letter for the winners of the award that is given out every year.
Again everything we used stuck to the branding guidelines of the university. On the website I kept all the links that are available on the original but just livened it up. After looking at the original I decided that I wanted to design something that was more eye catching and interesting to the user, rather than dull and lifeless. I think the use of the arrows from the logo on the homepage was a nice touch as well as adding the structural design to the page which linked the designs together. The winners letter and cover letter are just simply laid out along with the university logo and at the bottom the guideline page of the colours and fonts we used.


The Website

Winners Letter & Cover Letter



Branding Guidelines 
My other group members produced the advertising that would be shown around the university and city as well as invitations to the event.  I think as a group we were really happy with our end results and how the whole thing tied together. After producing a powerpoint of our ideas we gave a presentation of the re brand and was it. Sadly we did not win but we were still really happy with what we had produced in the time that we did!.